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Benchmarking |
Process
in which an organization continuously compares and measures
itself against business leaders anywhere in the world
to learn how it could improve performance. |
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Bandwidth
|
Bandwidth
is the amount of information your connection to the Internet
can carry. On average, typical telephone lines can carry
1K of information per second. |
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Bevel
|
Adding
a beveled effect to a graphic image gives the image a
raised appearance by applying highlight colors and shadow
colors to the inside and outside edges. |
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Bid
|
Written
sales proposal from a vendor. |
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Billboard
|
(1)
An outdoor sign or poster; (2) Sponsor identification
at the beginning or end of a television show. |
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Bitmap
Image |
A
graphic image stored as a specific arrangement of screen
dots, or pixels. Web graphics are bitmap images. A graphic
which is defined by specifying the colors of dots or pixels
which make up the picture. Also known as raster graphics.
Common types of bitmap graphics are GIF, JPEG, Photoshop,
PCX, TIFF, Macintosh Paint, Microsoft Paint, BMP, PNG,
FAX formats, and TGA. |
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Bleed
|
Allowing
a picture or ad to extend beyond the normal margin of
a printed page, to the edge of the page. |
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Body
copy |
The
text of a print ad, not including the headline, logo,
or subscript material. |
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Book
Jacket |
The
distinguishing cover of a book. |
|
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Bookmark |
Just
as a paper bookmark is used as a reminder of the page
you are on in a book, electronic bookmarks are used to
bring you back to a web site or other site you may want
to return to. The Netscape browser lets you bookmark any
site and save the bookmarks in a file you can recall at
any time. Microsoft Internet Explorer uses the term "favorite"
instead of bookmark for the same concept. |
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Brand
|
A
name, term, sign, symbol, design, or some combination
that identifies the products of a firm. |
|
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Brand
development index (BDI) |
A
comparison of the percent of a brand's sales in a market
to the percent of the national population in that same
market. |
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Brand
name |
Name
used to distinguish one product from it's competitors.
It can apply to a single product, an entire product line,
or even a company. |
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Brochure |
A
printed piece that is folded into panels. |
|
| |
Browser |
The
software used to view, manage, and access web pages by
interpreting hypertext and hyperlinks. The two most common
browsers are Netscape Communicator and Microsoft Internet
Explorer. Web pages often appear differently depending
on the brand and version of the browser intended to view
them in. |
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Business-to-business
advertising |
Advertising
directed to other businesses, rather than to consumers. |
|
| |
Business
card |
A
small print advertisement, announcing a business, that
does not change over time. |
|
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Business
Plan |
A
written plan for a business that includes every aspect
of operation. |
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