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Rate
card |
Information
cards, provided by both print and broadcast media, which
contain information concerning advertising costs, mechanical
requirements, issue dates, closing dates, cancellation
dates, and circulation data, etc. |
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Reach
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(1)
The estimated number of individuals in the audience of
a broadcast that is reached at least once during a specific
period of time. (2) Also applies to outdoor advertising
audiences. |
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Retouching
|
To
alter photographs, artwork, or film to emphasize or introduce
desired features and also to eliminate unwanted ones.
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Rough
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An
unfinished layout of an ad which shows only a general
conception to be presented for analysis, critique, and
approval. |
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