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  USP (unique selling position) The unique product benefit that the competition can not claim.  
URL URL stands for Uniform Resource Locator and is an address referring to an HTML document on the Internet. In other words, it is the address of your web site on the Internet. The syntax of a URL consists of three elements:
the protocol, or the communication language, that the URL uses; the domain name,
or the exclusive name that identifies a web site; and
the pathname of the file to be retrieved, usually an HTML document.
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