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Macromarketing
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A
type of marketing in which a company adapts itself to
uncontrollable factors within the industry. |
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Market
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People
or institutions with sufficient purchasing power, authority,
and willingness to buy. |
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Market
segmentation |
To
divide a market by a strategy directed at gaining a major
portion of sales to a subgroup in a category, rather than
a more limited share of purchases by all category users.
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Market
share |
The
percentage of a product category's sales, in terms of
dollars or units, obtained by a brand, line, or company.
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Marketing
mix |
The
levels and interplay of the elements of a product's or
service's marketing efforts, including product features,
pricing, packaging, advertising, merchandising, distribution,
and marketing budget; especially as these elements affect
sales results. |
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Marketing
Planning |
The
process of anticipating future events and conditions and
determining the courses of action necessary to achieve
marketing objectives. |
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Marketing
research |
The
systematic gathering, recording, analyzing, and use of
data relating to the transfer and sale of goods and services
from producer to consumer. |
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Marketing
Strategy |
A
firm's overall program for selecting and satisfying a
target market. |
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Mark
|
A
streamline version of a logo. A piece of a logo
i.e. the Nike swish. |
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Media
plan |
A
plan designed to select the proper demographics for an
advertising campaign through proper media selection. |
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Media
strategy |
A
plan of action by an advertiser for bringing advertising
messages to the attention of consumers through the use
of appropriate media. |
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Medium
(plural, Media) |
A
vehicle or group of vehicles used to convey information,
news, entertainment, and advertising messages to an audience.
These include television, cable television, magazines,
radio, billboards, etc. |
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Meta-tag |
Meta-tags
are HTML tags that can be used to identify the creator
of a web page, what HTML specifications a web page follows,
the keywords and description of the page, etc. The most
common use of a meta-tag in online marketing is the keyword
and description tags, which tell the search engines that
index meta-tags what description to use in their search
query results. |
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Micromarketing
|
The
activities a firm practices in order to react controllably
to external forces, e.g., setting objectives and selecting
target markets. |
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MIS
- Marking Information System |
Planned,
computer-based system designed to provide managers with
a continuous flow of information relevant to their specific
decisions and areas of responsibility. |
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Modem |
A
modem (modulator/demodulator) is the hardware required
to connect telephone lines and is essential for dial-up
connections to the Internet. |
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Music
Production |
Original
music and lyrics for jingles, multimedia, infommercials,
and programs written, recorded, mixed, and mastered. |
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Multimedia |
A
form of communication combining text with graphics, page
layout, video, audio, animation, and so forth. |
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