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Feathering |
Feathering
the edge of a graphic image gradually dissipates the edge,
making the edge look blurry. |
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Flat
rate |
A
media rate that allows for no discounts. |
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Flyer |
A
one page, (usually 8 1/2" x 11"), printed piece
used for advertising. |
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Font
|
A
typeface style, such as Helvetica, Times Roman, etc.,
in a single size. A single font includes all 26 letters,
along with punctuation, numbers, and other characters.
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Forms
|
HTML
tags that define and label text-entry boxes, check boxes,
and radio buttons to create simple on-screen forms for
collecting information from the viewer. |
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Four-color
process |
A
printing process that combines differing amounts of each
of four colors (magenta, yellow, cyan & black) to provide
a full-color print. |
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Frames |
In
HTML, providing the ability to break the Web page into
multiple, separately scrollable areas. Because some search
engines cannot follow links in a framed web site, a good
web designer will contain text in a NOFRAMES-tag and provide
a link for search engines to index your site. |
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Freeware |
Software
distributed for free on the web. |
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Frequency
|
(1)
Number of times an average person or home is exposed to
a media vehicle (or group of vehicles), within a given
time period. (2) The position of a television or radio
station's broadcast signal within the electromagnetic
spectrum. |
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FTP |
Stands
for File Transfer Protocol. FTP allows you to copy or
send files (HTML-documents, graphic images, spreadsheets)
from one computer to another on the Internet. |
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