| |
Identity
Systems (business identity, corporate I.D.) |
The
visible essence of a corporation, institution, or government
agency. Identity, unified and controlled, can provide
a positive association in the eyes of customers, stockholders,
and the public. |
|
| |
Illustration
|
Specialized
area of art that generally uses nonphotographic images,
usually representational, to make a visual statement.
|
|
 |
Image
advertising |
Promoting
the image, or general perception, of a product or service,
rather than promoting its functional attributes. Commonly
used for differentiating brands of parity products (e.g.,
"This is a woman's cigarette"). |
|
| |
Image
Manipulation |
The
art of combining, cropping, correcting, restoring, and
blending photographs or original artwork. |
|
|
Image
Map |
Graphic
images containing multiple, clickable links. |
|
|
Independent
contractor |
A
person who is hired by a company, but works for himself/herself.
The company is a client, rather than an employer. |
|
| |
Informative
Advertising |
Nonpersonal
promotion that seeks to announce the availability of and
develop initial demand for a new good, service, organization,
person, place, idea, or cause. |
|
|
Insert
|
An
advertisement, collection of advertisements, or other
promotional matter published by an advertiser or group
of advertisers, to be inserted in a magazine or newspaper.
It may be bound into the publication, or be inserted without
binding. |
|
| |
Integrated
Marketing Communication (IMC) |
A
management concept that is designed to make all aspects
of marketing communication (e.g., advertising, sales promotion,
public relations, and direct marketing) work together
as a unified force, rather than permitting each to work
in isolation. |
|
| |
Interactive
Marketing |
Buyer-seller
communications in which the customer controls the amount
and type of information received from a marketer through
such channels as the Internet, CD-ROM disks, interactive
800 telephone numbers, and virtual reality kiosks. |
|
| |
Island
display |
An
in-store product display situated away from competing
products, typically in the middle or at the end of an
aisle. |
|
|
