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Layout
|
A
drawing that indicates the relative positions of the elements
(e.g., headline, photo, logo, body copy, etc.) of an ad.
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Leading
|
The
space between lines of type. |
|
| |
Letterhead
Design |
See
Identity Systems |
|
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Line
conversion |
A
high-contrast reproduction of an illustration, where all
shading is reduced to either black or white. |
|
| |
Logotype
(logo) |
A
brand name, publication title, or the like, presented
in a special lettering style or typeface and used in the
manner of a trademark. |
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