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Glossary of Terms
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  Elevation Renderings Artistic interpretation of architectural line drawings.  
Emboss Embossing a graphic image adds dimension to it by making the image appear as if it were carved as a projection from a flat background.
End-user The person who actually uses a product, whether or not they are the one who purchased the product.  
  Envelope Design Part of a well developed business identity.  
  Escrow Jacket Part of a well developed business identity used in the Real Estate and mortgage industries.  
  Event Marketing The marketing of sporting, cultural, and charitable activities to selected target markets.  
  Event Planning To organize and oversee every aspect of corporate and private events such as trade shows and grand openings.  
Exposure Consumers who have seen (or heard) a media vehicle, whether or not they paid attention to it.  
Export To save a file in a different format (that of another program). For example, many Adobe Photoshop files are exported to become GIF or JPEG files.  
  E-commerce The ability to conduct business electronically.  
  E-Mail Champaign Direct marketing utilizing Internet e-mail.  
E-Zine Stands for electronic magazine and is a name for a web site which is modeled after a print magazine or for a magazine that is only available online or through e-mail.  
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