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Tabloid
|
A
size of newspaper that is roughly half the size of a standard
newspaper. |
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Tag
line |
A
slogan or phrase that visually conveys the most important
product attribute or benefit that the advertiser wishes
to convey. Generally, a theme to a campaign. |
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Target
audience |
A
specified audience or demographic group for which an advertising
message is designed. |
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Target
market |
A
group of individuals whom collectively, are intended recipients
of an advertiser's message. |
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Tear
sheets |
A
page cut from a magazine or newspaper that is sent to
the advertiser as proof of the ad insertion. Also used
to check color reproduction of advertisements. |
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Teaser
campaign |
An
advertising campaign aimed at arousing interest and curiosity
for a product. |
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Thread |
A
series of messages related to the same topic in a discussion
group or newsgroup, such as an original post and related
follow-ups. |
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Thumbnail
|
A rough, simple, often small sketch used to show the basic
layout of an ad. |
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Trademark
|
Icon,
symbol, or brand name used to identify a specific manufacturer,
product, or service. |
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Trade
Show Graphics |
Large
format graphics and displays designed for high visibility
in a trade show setting. |
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Transparency
|
A
positive, color photographic image on clear film. |
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Trap
|
To
combine different layers of colors in order to create
various colors in the four color printing process. |
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Trim
size |
A
size of a magazine or newspaper page after trimming. |
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Type
font |
Refers
to the complete alphabet for a specific typeface. |
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Typeface
|
A designed
alphabet with consistent characteristics and attributes.
|
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Typography
|
The
designated setting of type for printing purposes. |
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